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Halifax Economic Strategy | International Brand

FIVE YEAR OBJECTIVE

Move Halifax from Good to Great – Live the Brand.

SHORT-TERM ACTIONS (YEARS 1-2)

  1. Implement the Brand Strategy that:
    - provides clear and consistent messages to an international marketplace;
    - supports trade, investment and labour market development;
    - increases the number of businesses actively seeking customers in international markets;
    - inspires a culture that guarantees Halifax’s delivery of an exceptional experience; and,
    - builds business confidence locally.

    Lead: GHP
    Business Community Engagement: HIGH

MEASUREMENT


  • Increase awareness and confidence in Halifax as an international city
  • Business confidence in Halifax
  • Brand recognition and adoption