Halifax Economic Strategy - International Brand

LEADERSHIP: Establish a Brand Advisory Team to lead an aligned brand development process, advise on implementation, review progress on a regular basis and manage necessary adjustments.

FIVE YEAR OBJECTIVE

Create a unique, international city brand for Halifax that reflects our best qualities and what we aspire to be.

SHORT-TERM ACTIONS (YEARS 1-2)

  1. Complete the baseline research and analysis to identify the most compelling attributes that make Halifax unique and attractive.

    Lead: GHP
    Business Community Engagement: HIGH

  2. Develop a Brand Strategy and Implementation Plan.

    Lead: GHP
    Business Community Engagement: HIGH

  3. Ensure necessary buy-in and adoption from the business community and key organizations that will have a role in brand strategy implementation.

    Lead: GHP
    Business Community Engagement: HIGH

MEASUREMENT



Media Coverage

"Attitude" comes up often at event on economy

Report: Population plan needed for Halifax

Editorial: Change attitude, embrace newcomers

New study says Halifax population growth weak due to outmigration

Weak population growth jeopardizing Halifax's success, says GHP report

New report rates Halifax's economy

 


Download the Economic Strategy

 

A Greater Halifax - Economic Strategy 2011-2016 Full Report
Download the Full PDF version of the Economic Strategy 2011-2016 Report

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© A Greater Halifax

1969 Upper Water Street

Purdy's Tower II, Suite 2101

Halifax, Nova Scotia, Canada B3J 3R7

 

Telephone: 902.490.6000

Toll Free: 1.800.565.1191

Fax: 902.490.6010

e-mail: info@greaterhalifax.com