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Halifax Economic Strategy - International Brand

FIVE YEAR OBJECTIVE

Create a unique, international city brand for Halifax that reflects our best qualities and what we aspire to be.

SHORT-TERM ACTIONS (YEARS 1-2)

  1. Complete the baseline research and analysis to identify the most compelling attributes that make Halifax unique and attractive.

    Lead: GHP
    Business Community Engagement: HIGH

  2. Develop a Brand Strategy and Implementation Plan.

    Lead: GHP
    Business Community Engagement: HIGH

  3. Ensure necessary buy-in and adoption from the business community and key organizations that will have a role in brand strategy implementation.

    Lead: GHP
    Business Community Engagement: HIGH

MEASUREMENT


  • Increase awareness and confidence in Halifax as an international city
  • Business confidence in Halifax
  • Brand recognition and adoption